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Enter the world of running a dealership, changing diapers, and late night feedings. On March 14, 2001, at 3:15 in the afternoon, Penn Sarah Beldock officially entered the world weighing in at 7lb 3oz. Oh well the show must go on, and John and Tai were preparing to face a challenge much bigger than not being able to use the new building. In January 2001, the building next door (an additional 6,500 sq ft) was purchased, but unfortunately the move-in date would be postponed until Winter 2001. 2001 was now fast approaching, and to the surprise of everyone, the new building was packed and Erico needed more space.
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By November 2000, Erico was full to the brim with shiny, Triumph Motorcycles and officially introduced as Denver's Exclusive Triumph Dealer. Triumph was poised to re-introduce the Bonneville in 2001, and all of the industry was buzzing with the news. John was excited by the possibility of selling the original name in motorcycling. In June of 2000, Erico was approached by Triumph Motorcycles as a possible new dealer for the Denver market. But the new challenges facing John and Erico were becoming more exciting with each passing day. Once again employees were added to handle the additional business and John began to realize that the days of the small hobby shop on Garfield St. Retail traffic increased, as well as the amount of service work taken in. Now, for the first time, Erico began local advertising to build awareness in the Denver market. The original focus had been selling used late model sportbike parts nationally, and largely on a wholesale basis. The first six years at Erico Motorsports passed and realized steady growth, additional employees, and lots of fun.Īs Erico entered the new millennium, the scope of the business began to shift. Agreements were negotiated with various insurance companies to perform repairs and buy salvage directly, at contract pricing.
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The next year would be spent bootstrapping Erico Motorsports to a point where it could afford employees. The lease deposit for 4134 Garfield Street, Erico Motorsports first home, was paid with a credit card. Imagine the fun! John left college, much to the dismay of his parents, and Erico Motorsports was born (Eric is John's middle name). The decision was made in 1993 to make motorcycles a full-time job. John wound up supplying nearly 15% of the machines on the track from his garage at home. That first season yielded a championship in the Novice class for John.ĭemand for the rebuildable bikes at the races grew. This eliminated the need to rob regular paychecks to finance the season. Throughout that Summer, more damaged bikes were purchased to be sold at the races. A crashed Honda was purchased and resurrected as a racebike. John Beldock wanted a new hobby and decided it was time to give road racing motorcycles a try.